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What types of content should ASX-listed companies create?
ASX-listed companies should create a range of content and use multiple distribution channels to communicate effectively with investors. Here are some things to consider:
- Media releases: Media releases are an important way to communicate company news and updates to investors. These should be well-written and concise, highlighting just the most critical information.
- Investor presentations: Investor presentations are typically used for conferences, roadshows, investor meetings and quarterly earnings reports. Presentations should be visually appealing with limited text, easy to understand, and include key selling points and key metrics.
- Blog posts: Blog posts can be used to provide more in-depth information about your company, industry, and other topics of interest to investors. These should be well-researched and informative and should provide value to your audience.
- Videos: Videos are a great way to communicate complex information in an easily digestible format. Consider creating explainer videos, product demos, or interviews with company leaders on relevant milestones and news flow.
- Infographics: Infographics can be a visually appealing way to communicate complex data and technical information. These should be well-designed and easy to understand.
- Social media updates: social media is a powerful way to communicate with customers, stakeholders, and investors to build brand awareness and your company’s unique selling points. Consider creating social media updates highlighting company news, industry trends, and other relevant topics.
- Webinars: Webinars can be a great way to engage with investors and provide more in-depth information about your company and industry. These should be well-planned and organised around major news to provide value to your audience.
When creating content, it's critical to consider your audience and their preferences. Some investors may prefer to receive information in a specific format, so it's essential to be flexible and offer a variety of content types to cater to their needs. Creating diverse content types and using a range of distribution channels allows you to communicate effectively with customers, stakeholders and investors to build strong relationships with them over time.
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